The North American Vapor Alliance (NAVA) was created to jointly provide the U.S. and Canadian industry, and our respective national regulators, with a comprehensive framework to most effectively and efficiently regulate our industries.

The North American Vapor Alliance is open to membership for any and all federal regulators and not for profit advocacy organizations. Today in North America, and soon the globe. Vapor industry regulation must ensure continued innovation, protect small businesses, and most importantly, achieve meaningful, widespread, public health benefits through the promotion of a vigorous tobacco harm reduction program. The advocacy organizations that join NAVA share a commitment to joint regulatory framework objectives that include the following shared principles:


Electronic vapor products are not tobacco products and should not be regulated as such. They are harm reduction nicotine delivery products, which do not fit under the tobacco regulatory framework.


Regulation of tobacco and nicotine products should be based on an evidence-based “continuum of risk” of the relative harm or benefit the products pose to the consumer’s health. More harmful products (combustible cigarettes far and away the most harmful) require more stringent regulation. Less harmful products require regulations that encourage adult consumers to move from more harmful to lower risk products.


Adult consumers should be informed of the relative risks of tobacco products and nicotine replacement alternative technologies and therapies, and cigarette smokers should be encouraged to voluntarily transition off deadly cigarettes and to the least harmful alternatives.


Regulation of electronic vapor products should be based on industry-generated standards that promote consumer safety through mandatory quality-controlled manufacturing and battery/device safety requirements.


Industry should be accountable and transparent. Compliance with such standards must be verified and enforced by FDA/Health Canada.


Regulation must promote continued innovation in the technology.


Regulation should not be so onerous as to impede small business entrepreneurs; nor should it result barriers to entry that only allow “big players” into the marketplace.


Regulation must ensure adult consumers access to the flavors they choose to encourage them to continue harm reduction.


And regulation should require that retail stores be accredited and certified to lead a program to ensure that youth access to products is strictly prohibited.

Darryl Tempest